How have you used web page conventions to create brand identity?

During the production of my logo I thought about what would engage my audience and make my logo memorable. Using web page conventions I looked at colour schemes, design, and iconography of other indie logos for influence. For example, my logo creates brand identity as the colour are related to indie bands (purple) and make the logo stand out making me different. Also, the design of my logo is different as the play/pause button and the headphones together are different as well as innovative. Finally, I believe that my logo helps create brand identity as it represents my chosen band and it's genre through the design, colour schemes and iconography.