Internet as a Promotional Tool

There are many benefits and drawbacks of using the internet as a promotional tool.

Benefits:

• Wider audience
• Viral Marketing (gets around quicker)
  
• A different experience/environment
• Popular and worldwide
  
• Provides information
• readily available to target audiences
• Interactive

Drawbacks:

• Can be interpreted differently
• Failure to launch (overpopularity)
• Technology can be tempermental
• Anyone can access the information and edit it (manipulation)